Cannovia CBD - Better Wellness, Naturally

Our Purpose

The Cannovia Story.

Although the pathways that each of the founders have taken to arrive at this point are different, there is one common purpose and passion that each of us share. To use our talents, abilities, expertise and experiences to help others achieve better health and wellness.

Our CEO, Brian Baum’s journey into healthcare began with what can only be described as the worst nightmare imaginable. His 8-year-old son Trevor, was diagnosed with a very rare, aggressive and life-threatening cancer.

During Trevor’s 14-month treatment, Brian and his wife Patti, spent day and night with other terrified parents, struggling to navigate the healthcare industry to ensure they received the best care for their children.

It was this experience—20+ years ago—that motivated Brian to transform his career path to focus on advancing the healthcare industry. It is this passion that continues to fuel Brian’s commitment to helping people achieve a healthier and more balanced life.

Although Trevor’s courageous battle was not without its trials and tribulations, it ended with hope and survivorship. Now 30, Trevor is one of the founders of Cannovia, helping bring CBD products to market that positively impacts the wellbeing of all our customers.

The Cannovia Team Assembles

Following his family’s health experience, Brian initially launched a nationwide initiative focused on automating the utilization of person-centered health records – vitaTrackr. A consumer-controlled, independent and agnostic health sharing data utility that would enable individuals to authorize the sharing of their health records, (in total or specific data elements) wherever and whenever they desired. During that time, he was introduced to Dr. Pat Hezmall. Pat joined vitaTrackr as an Advisory Board member and was instrumental in opening many doors in the Texas health community.

A urologist by training, entrepreneur and humanitarian by nature, Dr. Hezmall has various and diverse interests including ranching in Colorado. It was through ranching that he connected with Cannovia co-founder Tom Walsh, who introduced him to the emerging CBD industry through hemp farming.

Quickly realizing the impact that natural, hemp-derived CBD could have for many people who struggle with physical discomfort, anxiousness, restless nights and stress, he and Tom formed a partnership and began farming hemp in the high country of Colorado in early 2017.

The two soon began working with Cannovia co-founder John Emery, who was at the forefront of the CBD movement and had formulated and developed a variety of unique and proprietary CBD-based products.

The missing piece was having a go-to market strategy and business plan to get their products into the hands of the people who are looking for natural alternatives to manage their health issues.

That’s when Dr. Hezmall elicited the help of his colleague at vitaTrackr, Brian Baum. It didn’t take long for Brian to also recognize the positive impact that CBD could have on people’s health and wellness and after a few discussions and meetings in late 2018, Cannovia began to take root.

But Brian knew that a strong and compelling brand was integral in order to connect with consumers in a very crowded and complex market like CBD. It was at this point that the stars truly aligned. For his son, Trevor was working for a creative agency led by partners Joel Warneke and Greg Fehrenbach. Joel and Greg already had a long history in the healthcare industry. Trevor arranged introductions and Joel and Greg enthusiastically joined the Cannovia founding team to lead the branding and packaging strategy for Cannovia, (a name they developed).

The final piece of the Cannovia story was Trevor’s direct involvement in founding and managing Cannovia.  Since his cancer experience so many years prior, he and Dad, Brian, had committed to finding opportunities to dedicate their energies in helping others in pursuit of health and wellness.  With Cannovia, an opportunity to work together in this pursuit was created.  And as they say, the rest is history.

Together, we dedicate ourselves daily to developing quality CBD products and educating people everywhere about the positive benefits of CBD. We live by a very simple tenet: treat our customers the way we would want to be treated. With honesty, integrity and transparency.

We look forward to welcoming you to the Cannovia family.

Co-Founder & Medical Advisor

Dr. Pat Hezmall

Dr. Hezmall is a urologist by training but an entrepreneur and humanitarian by nature. Professionally, Dr. Hezmall, co-founded one of the largest urology practices in the United States – Urology Associates of North Texas (UANT).

Although retired from practice, he continues to maintain an active role in medicine through his participation on review boards associated with numerous clinical studies at prestigious medical institutions such as Stanford Medical School and with projects supporting the medical community. Recently he co-chaired a blue-ribbon county court commissioner’s committee working on strategic planning for the future medical needs of a large metropolitan county.

Throughout his career, Dr. Hezmall was involved in numerous clinical research projects involving medications, medical devices, and innovative novel surgical treatments.

Although the future of CBD and the cannabis industry in general holds great promise, extensive research and clinical trials are needed before any specific claims can be made as to CBD benefits and effects. With the federal legalization of hemp and hemp-derived CBD in December of 2018, the FDA is just beginning to explore industry regulations. In the meantime — while not claiming to treat specific conditions — people are anecdotally reporting reduction in pain, inflammation, depression and sleep deprivation. These stories of real-life CBD experiences continue to grow as CBD becomes more available to the mainstream public; and, have created a groundswell of support for CBD.

We are fortunate to have a physician of Dr. Hezmall’s caliber — not just as an advisor but a co-founder — helping guide the Cannovia team in navigating the beneficial health and wellness uses of CBD.


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Why People Choose Cannovia CBD

Our Process.

We carefully choose our US farming partners to ensure they adhere to Cannovia’s best-practice farming standards, select seeds and seedlings, perform rigorous testing of the soil and water sources, assess the hemp from our affiliated farms from seed to flowering, use CO2 extraction for a clean and healthy oil, and then invest in independent lab assays of our extracts and finished CBD products. With Cannovia, you can be assured you’re getting pure, consistent CBD to take control of your wellness.


Choice strains, seeds and seedlings are carefully considered to ensure the best quality extracts are produced. We analyze and determine the best cannabinoid profiles, yield efficiency and harvest schedules. We are proud to use American-sourced seeds and seedlings grown on US farms.


Cannovia uses multiple labs to conduct third-party testing of hemp, extracts and all other ingredients. After production, third-party labs test our final product to ensure cannabinoid levels meet specifications and that no toxins or pathogens are present.


We place freshly harvested hemp directly into sterile bulk sacks to minimize handling which reduces potential exposure to contaminants. We use rigorous, computerized Standard Operating Procedures to ensure best production practices.


Hemp quality is improved with controlled harvest dates and working with ideal climatic conditions such as low humidity. Cannovia and our farming partners are continually developing new best practices throughout all harvesting processes for better hemp and consumer products.


Our Colorado, high-altitude farming greatly reduces pest problems and eliminates the need for chemical pesticides. Additionally, the low humidity of the high altitude eradicates mold in our crops.


Cannvoia performs CO2 extraction for a pure, clean, quality oil with no harmful chemical residue and without the use of toxic solvent products. We take care to produce excellent results without resorting to potentially harmful chemical fertilizers or pesticides. And then we test to confirm our products meet Cannovia’s safety standards.

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Cannovia Responds to Coronavirus

As we pull together as a country during the Cannovia outbreak, Brian from Cannovia realized how they could help people manage their stress in this difficult time. We know that particularly older adults, newly remote workers, and parents have added stresses. CBD oil is a safe and effective way that people relieve their stress while still being effective at managing complex situations.  

CBD oil is also great for pain, anxiety, and sleep. If you haven’t experienced the benefits of CBD check out some Frequently Asked Questions or Contact Us .