CBD Topicals: A Beginner’s Guide to CBD Lotions, CBD Gels and More

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CBD has been making headlines lately as the new miracle cure-all and now, a new trend is emerging in the world of CBD: Topicals.

Simply put, they are products that contain CBD and are applied to the skin. But there’s much more to it than that! CBD topicals have become extremely popular recently, and for good reason.

But can they really do everything that’s been claimed? 

People are using CBD topicals for a wide range of conditions, including pain, inflammation, and skin conditions. Many people swear by the effectiveness of these products in providing localized relief from a variety of ailments.

A Brief Overview of What CBD is and How It Works

As you might already know — CBD, or cannabidiol, is one of over 100 cannabinoid compounds found in the cannabis plant that has many potential health benefits. CBD does not elicit the same high feeling that marijuana does because it lacks THC’s psychoactive properties.

CBD and Endocannabinoid System

CBD is a fascinating drug to study with seemingly promising potential benefits. More research needs to be completed before we can fully understand its effects on the human body. 

So far, it seems like this could be one of the ways for us humans to find our balance again by interacting with something that naturally exists within all mammals: endocannabinoid systems (ECS).

These neurological networks regulate everything from everyday movement skills such as walking or balancing; to cognitive functions including memory formation/retention – which helps keep track of what’s going on around you and inside you by regulating your mood.

The body’s endocannabinoid system seems to play a key role in regulating many important functions such as mood, sleep, appetite, and pain1. CBD interacts with this system by affecting the CB1 and CB2 receptors.

This interaction helps to promote balance in the body and can provide relief from a variety of conditions.

What are CBD Topicals?

Heart shaped dab of CBD topcial in a woman's hand

CBD topicals are a type of CBD product that can be applied directly to the skin. They come in many forms, including CBD lotions, creams, and even CBD gels. The on-skin application of topical products provides long-lasting relief specifically tailored to your needs.

CBD lotions and gels can help to soothe sore muscles, reduce inflammation, and even combat dry skin.

For instance, a CBD Gel may provide deep, targeted pain relief for sore muscles and joints. And CBD lotions offer a safe and effective way to care for the skin.

There’s also research showing CBD cream can improve dryness or even help relieve acne concerns while providing soothing effects on contact points all over your whole body if applied regularly.

How Do CBD Topicals Work?

Skin is the largest organ in your body and like other organs, it contains a network of cells and receptors that enable it to carry out vital functions, one of which is absorption.

When it comes to CBD, there are two main ways to apply it: topically and transdermally. Topical application simply means applying the CBD directly to the skin, whereas transdermal application means applying it beneath the skin. Both methods are effective in delivering CBD to the body, but there are some key differences.

Topical application of CBD is an effective way to deliver the cannabinoids to specific areas like inflamed skin, sore muscles or aching joints. 

Transdermal delivery though can be more effective in delivering full effects and may work better for those who want an all-around wellness treatment from their medication!

When applied to the skin, CBD doesn’t enter the bloodstream directly. Instead, cannabinoids bind to receptors in the area where it was applied. This can provide localized and targeted relief from pain and other symptoms.

Transdermal CBD products on the other hand are specifically designed to permeate the skin and reach deep into the skin and eventually – your bloodstream.

But how does your skin absorb CBD and why does it work?

Woman sitting on bathtub applying CBD lotion to her leg

Just like a sponge absorbs water, your skin is full of pores that allow it to absorb CBD.

During topical absorption of CBD, once it enters your epidermis through your pores, it interacts with the endocannabinoid receptors (such as CB1 and CB2) located just below the surface of your skin that are found in the dermis, the inner layer of your skin.

Transdermal absorption permeates deeper, penetrating and crossing the fat cells(reticular layer) at the bottom of the deeper layer of your skin(dermis) which contains blood vessels, glands, hair follicles, and nerves. 

This method can be more effective in delivering full effects and may work better for those who want an all-around wellness.

How Does CBD Interact With The Endocannabinoid System?

Cannabinoid receptors, namely CB1 and CB2 receptors are found throughout the body, with CB1 receptors predominantly in the brain and spinal cord, and CB2 receptors mostly in the immune system.

It can help to improve pain relief and inflammation, and can potentially troubleshoot your immunity. This may help combat many skin conditions.

By engaging with these receptors, CBD aids in restoring equilibrium in your body. When CBD molecules bind to these receptors, they can help to modulate pain signals, inflammation, and other responses throughout the body.

Also, premium topical CBD products contain other useful materials like essential oils (like argan  or coconut oil), aloe vera, and menthol which make their healing qualities even more potent.

Uses of CBD Topicals

CBD topicals provide a way to get the benefits of CBD directly to the source of the problem. Whether you’re looking for relief from sore muscles, inflammation, or skin conditions, CBD topicals may help.

Different Types of Topical CBD Products

Topicals are available in many different forms, including CBD lotions and creams, salves, balms, and gels. They are absorbed quickly into the skin at the targeted area, providing long-lasting relief tailored to your specific needs.

Wait…aren’t lotions and creams the same thing!?

Well not exactly…

A cream is generally thicker in consistency than lotions. A CBD lotion is usually formulated with more water content than cream and is easily absorbed by your skin. 

CBD balm and CBD salve both have the same natural healing properties, but the texture of a salve is slightly softer and oilier making it a preferable choice for dry skin.

CBD gels can help to soothe sore muscles, reduce inflammation, and may be helpful with arthritis pain. CBD lotions, on the other hand, can improve dryness, soothe minor irritations and even help relieve acne and other skin concerns.

If you’re looking for a topical CBD product to relieve pain or soothe inflammation, you may be wondering if you should get a CBD gel or CBD lotion. Both types of CBD products can provide soothing effects on contact points when applied regularly, but there are some key differences between the two.

To get a better understanding, let’s take a closer look at them both.

CBD Lotion and Cream – Benefits and Uses

CBD has been called a “miracle ingredient” for its wide range of potential health benefits. Now, this versatile compound is being hailed as a new hero in the world of skincare.

CBD is thought to possess properties that make it ideal for treating a variety of skin conditions. It can also help to soothe and calm the skin, making CBD lotion an ideal choice for those with sensitive skin.

CBD lotion has plenty of benefits, some of which include:

  • It is known to be anti-inflammatory, which means it can help reduce redness, swelling, and minor irritations
  • CBD lotion is said to be effective in helping with a variety of skin conditions, including acne, eczema, and psoriasis
  • CBD may also help to reduce the appearance of fine lines and wrinkles
  • It is non-comedogenic, which means it will not clog pores but instead help to reduce the production of sebum, which is the oily substance that can lead to clogged pores and breakouts
  • CBD lotion is non-toxic and does not contain any harmful chemicals
Woman looking in mirror applying CBD lotion to her face

Our CBD Lotion is a vegan and cruelty-free product that is safe for all skin types.

If you’re looking for a lotion that does more than just sit on the surface–Try our CBD Soothing Lotion made with only the finest Full Spectrum CBD and infused with Moroccan argan oil and other botanicals that work together to nourish and give you a soft, radiant complexion without having to resort to harsh chemicals.

So ditch the harsh chemicals and say hello to gorgeous, glowing skin!

CBD Gel – Benefits and Uses

If you suffer from sore, inflamed, and overtired muscles or joints, CBD gels can be a great choice for relief. These topical CBD products tend to be thicker than lotions which makes them perfect for targeting specific areas on your skin. 

They penetrate your endocannabinoid system and provide powerful targeted relief straight to where you need it most!

While more research is required, the current evidence suggests that CBD gels can be of help to alleviate discomfort caused by conditions like arthritis, which is characterized by joint pain and stiffness.

Other benefits of CBD gels include:

  • They can help to reduce inflammation, which is critical for those with arthritis and other chronic conditions that cause painful swelling in joints
  • CBD gels have been shown to be effective in reducing muscle spasms, especially after strenuous exercise or physical activity
  • Unlike over-the-counter pain relief creams, CBD gels don’t just ‘hide’ the pain temporarily but can ease your discomfort by providing nourishment beneath the surface
  • CBD gel is non-addictive and does not interact with other medications, making it an attractive option for those who are seeking alternative treatments for pain relief.

CBD gel is most commonly used for joint pain and stiffness, but it can also be used for muscle pain, headaches, and other types of pain.

Woman in exercise clothes using CBD gel

Cannovians report that Cannovia’s CBD Cooling Gel provides quick relief within just minutes, which can last for several hours.

Our CBD Cooling Gel is a topical powerhouse that uses the trio of menthol, capsicum, and camphor(a cooling and warming sensation). This gel can charge your distressed muscles and joints up with comfort and the full-spectrum benefits of full-spectrum CBD.

Are there side effects of topical CBD?

Topical CBD products, such as lotions and gels, are generally considered to be safe. However, as with any other form of CBD, it is always important to do your research and consult with a healthcare professional if you experience irritation and before using CBD products if you are pregnant or breastfeeding.


How Does CBD work?

CBD works by interacting with the body’s Endocannabinoid System (ECS), which is responsible for maintaining balance in the body. The ECS is made up of a network of receptors that are found throughout the body, including in the brain, spinal cord, and immune system. CBD interacts with these receptors to help promote homeostasis and support overall health and well-being.

Thanks to its ability to interact with the ECS, CBD offers a variety of potential health benefits.

What is the difference between CBD lotion and other types of CBD products?

The main difference between CBD lotion and other types of CBD products is that CBD lotion is applied directly to the skin, while other CBD products are taken orally. CBD lotion is also thicker in consistency than other CBD products, and it is said to be more effective in reducing inflammation and providing pain relief in a targeted area.

What are CB1 and CB2 receptors, and what role do they play in pain relief?

CB1 and CB2 receptors are both found in the brain and spinal cord, and they play a role in pain relief. They are activated by cannabinoids, which are found in cannabis plants. When they are activated, they can block pain signals from being sent to the brain. This can provide relief for people who suffer from chronic pain.

What are CBD gels, and how do they compare to other topical creams?

CBD gels are a type of topical cream that is made with CBD oil. They are said to be more effective than other topical creams because they can penetrate the skin more deeply. This makes them a good option for helping ease chronic pain, inflammation, and other conditions. CBD gels may also be more effective than other topical creams when it comes to reducing inflammation.

Can I use CBD Gel and CBD Oil together?

CBD Gel and CBD Oils make a great team. Most people don’t know that combining these two methods can actually be more effective than using either one of them alone. 

CBD oil can help you support the health of your body from the inside and reduce pain and inflammation throughout the body. CBD topical, on the other hand, brings comfort directly to the site of pain. This allows it to target the area more effectively and provide greater relief for the pain and discomfort. 

CBD oil and topicals are most effective when used together because they provide a two-pronged approach that can offer greater relief and improve overall well-being.

Can hemp-derived CBD products be used for pain relief?

There is a lot of anecdotal evidence that suggests that CBD products can do wonders for pain relief. However, there is still a lot of research that needs to be done in order to determine if this is actually the case. Some studies have shown that CBD can help to reduce inflammation and pain, while others have found that it does not have any effect. More research is needed in order to say for sure whether or not CBD products can be used for pain relief.

Is CBD lotion safe for all skin types?

There is no one-size-fits-all answer to this question, as the effects of CBD lotion may vary depending on a person’s skin type. However, CBD lotion is generally considered to be safe for all skin types. It is important to do your research and consult with a healthcare professional if you experience irritation after using CBD products or if you are pregnant or breastfeeding.

Who should use CBD topicals?

Many people could potentially benefit from using CBD lotion. Some of these people include those who want to ease their discomfort if they suffer from chronic pain, arthritis, and other joint and muscle pain. CBD lotion can help to soothe these issues and provide relief.

Additionally, CBD lotion might also be helpful for people who have skin conditions such as eczema or psoriasis. The anti-inflammatory properties of CBD can help to reduce the inflammation that is often seen with these conditions. Lastly, CBD lotion can be a great option for people who are looking for an all-natural product to pamper their skin.

Do CBD topicals come with a money-back guarantee?

Your satisfaction is our top priority. That’s why Cannovia offers a 30-day money back guarantee on all products- so you can try them worry-free! If you’re not satisfied with your purchase for any reason, simply return it within thirty days and receive a full refund.


  1. Zou S, Kumar U. Cannabinoid Receptors and the Endocannabinoid System: Signaling and Function in the Central Nervous System. Int J Mol Sci. 2018 Mar 13;19(3):833. doi: 10.3390/ijms19030833. PMID: 29533978; PMCID: PMC5877694. ↩︎
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